Industry Group Pushes for Content Quality Over Quantity
This week the Internet Content Syndication Council proposed the Content Quality Guidelines, which propose recommended procedures for producing informational/factual content, rather than opinion or entertaining content.
Demand Media Faces Harsh Spotlight En Route to IPO
Whenever a company files for an initial public offering (IPO) — particularly in the IPO-starved technology sector — it gets put under a microscope, since it’s the first chance observers have to see the actual numbers behind the business.
Internet Content Syndication Council Proposes Content Guidelines
A group of Web content syndicators, which include the Associated Press, The Tribune Company and Procter & Gamble, believe that content quality—not to mention the actual utility of the Internet—is being seriously threatened. So they're working together to do something about it.
ICSC Call to Action
The ICSC believes the time has come to start an industry discussion about the best way to preserve standards of quality for informational content.
ICSC 'Content Mills' Initiative
ICSC leaders are exploring whether its members are interested in creating some sort of public set of quality guidelines for Internet content—or perhaps even an accreditation process for syndicated content.
IAB: Internet Ad Spending Drops 3.4% In 2009 To $22.7 Billion
As expected, U.S. online ad spending dipped last year for the first time since the 2001-2002 recession -- dropping 3.4% from $23.5 billion in 2008 to $22.7 billion in 2009, according to year-end data released Wednesday by the Interactive Advertising Bureau and PricewaterhouseCoopers.
Global Ad-Spending Expectations Improve Again
Worldwide Internet Outlay Surpassed Magazines For First Time Last Year
Google buys online video company Episodic
Google has bought online video startup Episodic, which offers a platform for broadcasting, measuring and charging for live and on-demand video.
Don't Burn Your Branded Entertainment Production Budget At the Altar Of Your Media Buy
Historically - and in the days of the Internet I mean in the past several years - the process of conceptualizing and producing original video content for the web was largely separated from the distribution process.
Advertisers Spending Less, Moving Their Money Online
The Hollywood Reporter, citing an unreleased Kantar Media report, says that advertisers spent 12% less in 2009 than the year prior. Of the 20 categories surveyed, only Internet advertising and free-standing inserts were up.
The ICS Journal is a bimonthly publication, written by ICSC staff and members, that contains the latest information and research on Internet content syndication.
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